企業營銷型網站建設的步驟和方法

企業營銷型網站建設是指符合網絡營銷理念,以良好搜索引擎表現,良好用戶體驗為標準的，用于輔助企業開展網絡營銷活動的平臺。根據企業的需要，營銷型網站的功能會有很大的差異，有純粹用于公司發布信息，有開展網上訂貨、在線服務等商務活動，因企業營銷型網站基本是為自身服務而有別于其他商務網站。下面是筆者就東莞營銷型網站建設的一些經驗，分享給網友。
The enterprise marketing type website construction is in line with the network marketing idea, a good search engine performance, good user experience as the standard, to assist the enterprises to carry out network marketing platform. According to the need of the enterprise, marketing type website function will be very different, there are purely for company information, to carry out online ordering, online services and other business activities, for the enterprise marketing type website is the basic for their service and is different from the other business website. The following is the author had some experience of the construction of Dongguan marketing type site, and share with friends.

一、明確營銷型網站建站目的，制定建站計劃
Clear marketing type website construction plan, formulate

企業建立營銷型網站的目的主要有以下幾個方面：介紹企業發展情況、發布產品、服務信息 、收集客戶意見、進行網上市場調查、開展網絡營銷、完善在線服務等等。制定建站計劃，主要內容包括：網站建設的時間安排、內容的組織和編輯、確定網站的功能、網頁設計風格是、網站測試發布、網站推廣、費用預算等。
Build sale website purpose enterprise mainly has following several aspects: introduction to business development, product, service information, collecting customer feedback, online market research, marketing network, complete online service etc.. Make site plan, the main contents include: website construction schedule, organize and edit, determine the content of the style of website function, webpage design, website is a test release, website promotion, cost budget.

二、整合企業資源，提高網站內容質量
The integration of enterprise resources, improve the quality of site content

要避免“網站八股”式的網站內容：領導致詞、公司簡介、業務范圍等非常簡單的信息。網站的信息量越少其能夠發揮的作用就越小，因此網站內容要要盡量豐富，最好對企業的資源進行整合分析，針對需要和市場情況對內容進行整理。筆者的曾遇到有企業不愿意將自己的最新產品上網的事，主要是怕別人模仿和抄襲，實際上如果你的產品能在市場上起領導作用，就應該自信自己能不斷超越現在。也有企業不知道如何安排網站內容，企業可以把網站作為一個推銷員，在面對客戶時他應該說些什么？什么內容對客戶有說服力？
To avoid "website content website eight shares" type: leadership speech, company profile, business scope very simple information. The less the amount of information the site can play a role in the more small, so the website content wants to try the rich, integrated analysis of the best business resources, according to the needs and market conditions on the content of finishing. I met with the enterprise is not willing to be their latest products online., mainly is afraid others imitation and plagiarism, if your product can play a leading role in the market, you should be confident they can continue beyond the present. Also some enterprises do not know how to arrange the content of the website, the enterprise can put the site as a salesman, in the face of the customer what should he say? What is convincing to the customer?

三、企業網站建設的方法選擇
Select the method of enterprise website construction

企業營銷型網站建設，需要根據自身情況，選擇不同的建站方式，可以自己組織建站也可以將建站業務外包等。另外，網站建設非常重要的幾環節就是：域名空間選擇（是獨立主機、代理主機或共享主機要視自己的情況而定，建議使用獨立主機）、網站程序及程序的安全性、網頁設計的風格和網頁布局的合理性、網站功能的全面性和完善性。
The enterprise marketing type website construction, according to their own situation, choose a different site, can organize their own site can also be the establishment of business outsourcing. In addition, some very important link website construction is: the domain name space choice (independent host, proxy or shared hosting to depending on their circumstances, recommend the use of independent host), web applications and security program, webpage design style and webpage layout rationality, web site features comprehensive and perfect.

四、編寫正式網站策劃書
Write a formal site planning books

通過上面的準備工作后，就要編寫相應的網站策劃書，以明確責任分工、預算費用、人員配置以及網站功能情況、網站上線時間、網站推廣和維護等。做好網站策劃書，可以很明確知道網站建設的可行性，有的放矢，將網站建設各個環節進行細致的了解。
Through the above preparations, to prepare the corresponding site planning books, with a clear division of responsibilities, budget, staffing and site function, site on-line time, website promotion and maintenance etc.. Do the site planning book, can clearly know the feasibility, website construction will have a definite object in view, each link of website construction carries on the careful understanding.